https://www.jesse-purewal.com/home daily 1.0 2025-09-11 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606800894611-XR0E5V0UOK9RN4OA4TGS/BB_logo_hero_bntnsns_caps_1440.png Home https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606940785923-84B9W7Z4IMTYDFO2ZZOF/thinking-block_pddng.png Home - Essay In This Moment, Experience Wins The going is getting tough. For a long time, there’s been a feeling that assets of all types are overvalued and that we’ve been due for a correction. Read more https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1618843227775-B5RHVBOYT8TISF49L1QN/thinking-block_pddng.png Home - Essay 8 Truths About Good Design Perhaps the most compelling truth about good design, then, is that it is in the eye of the beholder. The range of expressions that good design can take makes available a universe of ways that we can experience it. Read more https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1619444614711-TQFDSLZWK741WCB7KEL1/thinking-block_pddng.png Home - Essay Please Don’t Say Product-Led Growth I felt a distinct feeling the first time I heard someone utter the phrase “product-led growth.” Well, actually, two feelings. One was confusion; the other was sympathy. Read more https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1617982169895-WLXYIAIVLYF3FMTUOJCT/thinking-block_pddng.png Home - Essay A Legend in Collaboration I just had the opportunity to sit down for a conversation on the Breakthrough Builders podcast with Varun Parmar, the Chief Product Officer at Miro. He really blew me away with his smarts, his perspective, and his humility. Read more https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1607098447428-0GFIBCJUYQ0V3H4KGQHI/jesse-purewal-hero2_og-4x3.jpg Home “Nothing moves me like a story well told. What we all have in common is the uniqueness of our own stories, told in our own voices. It’s how we understand each other, learn from each other, and make each other better.” —Jesse Purewal https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606195837952-JUCFEV7AWMB83I5LWZHO/home-breakthrough-builders-podcast.jpg Home https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606509920913-RBX4H43BUQ64PX7VUK10/jesse-purewal-hero_og-4x3.jpg Home https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606542780097-6I3XXVRSR8GCD20R915I/black_SML_block.jpg Home https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606774008640-YIPLKH8FATX1Q7ZDPGD0/lt-grey_SML_block.jpg Home https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1607114986725-UR4DF3L2VHPLI89N6F5Q/image-asset.jpeg Home https://www.jesse-purewal.com/essays-2 daily 0.75 2022-09-27 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1607113256977-RCAU06YA3RWT1LUNSH3R/purp_SML_block.jpg ESSAYS https://www.jesse-purewal.com/essays-2/please-dont-say-product-led-growth monthly 0.5 2022-10-13 https://www.jesse-purewal.com/essays-2/8-truths-about-good-design monthly 0.5 2022-09-07 https://www.jesse-purewal.com/essays-2/a-legend-in-collaboration monthly 0.5 2022-07-26 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/87c26226-50b5-4ed1-be1e-5464548e2635/EP50_cover.jpg ESSAYS - A Legend in Collaboration Listen to my conversation with Varun Parmar on the Breakthrough Builders Podcast on Apple Podcasts, Spotify, or the web. https://www.jesse-purewal.com/essays-2/in-this-moment-experience-wins monthly 0.5 2022-05-19 https://www.jesse-purewal.com/essays-2/the-beauty-of-building-a-team monthly 0.5 2022-05-11 https://www.jesse-purewal.com/essays-2/the-future-of-business-content-is-here monthly 0.5 2022-05-11 https://www.jesse-purewal.com/essays-2/personifying-purpose monthly 0.5 2022-05-02 https://www.jesse-purewal.com/essays-2/9-predictions-for-2022 monthly 0.5 2021-12-31 https://www.jesse-purewal.com/essays-2/here-to-play-here-to-stay monthly 0.5 2021-11-29 https://www.jesse-purewal.com/essays-2/brand-in-mampa-when-vision-becomes-value monthly 0.5 2021-11-29 https://www.jesse-purewal.com/essays-2/five-things-i-love-about-intuit-plus-mailchimp monthly 0.5 2021-09-20 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1631909433156-V8BQSLBP7FN0PF7GRIB6/image.png ESSAYS - Five Things I Love About Intuit + Mailchimp - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesse-purewal.com/essays-2/betting-on-the-san-francisco-brand monthly 0.5 2021-09-20 https://www.jesse-purewal.com/essays-2/empathy-the-new-engine-of-innovation monthly 0.5 2021-09-20 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629685104400-8LU0J3ECB3TK0N6TODZX/S4ep-1-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629685172965-G5258NGABTBJEQYBXIN0/S3ep-6-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629685021651-IOQ1UB94EQKVRTO6TD8K/S4ep-2-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629685673563-0T5YM4RYYQ372KK1QFF4/S4ep-2-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Alex was formerly a VP of Product Management at Intuit. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629686170993-LZ64AIACQ4B9H258H40R/S4ep-1-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Scott is also the founder of Behance and the author of the books Making Ideas Happen and The Messy Middle. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1629686579013-7FIPGBW0QXF6LOKSBEB4/S3ep-6-cover-art.jpg ESSAYS - Empathy: The New Engine of Innovation - Make it stand out Jeetu was formerly Chief Product Officer and Chief Strategy Officer at Box. https://www.jesse-purewal.com/essays-2/the-3-ways-brand-drives-integrated-marketing-impact monthly 0.5 2021-08-17 https://www.jesse-purewal.com/essays-2/my-path-to-a-podcast monthly 0.5 2021-07-26 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267036011-XRE8GSDBKA9ZVNMJ7X19/Podcast+Essay-2.pdf_0004_Layer+8.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267264304-7LCW27SI55ML16MUVE4B/Podcast+Essay-2.pdf_0000_Layer+1.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267015762-89ZWXL67EO9DHVGBL33K/Podcast+Essay-2.pdf_0005_Layer+9.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267109359-V47IQKR93JUU3L25T7XC/Podcast+Essay-2.pdf_0003_Layer+6.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267223951-VA8C4V7YGDFXIYA3Z46U/Podcast+Essay-2.pdf_0001_Layer+2.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627267177735-EUOX12E5PRL2U2MKEZAQ/Podcast+Essay-2.pdf_0002_Layer+4.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1627266948452-VEB3NZIJFIZTIXS2JZG6/Podcast+Essay-2.pdf_0006_Layer+11.jpg ESSAYS - My Path to a Podcast - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesse-purewal.com/essays-2/chief-marketing-officers-are-chief-experience-officers monthly 0.5 2021-07-19 https://www.jesse-purewal.com/essays-2/youthful-and-purposeful-not-young-and-dumb monthly 0.5 2021-07-19 https://www.jesse-purewal.com/essays-2/the-qualtrics-brand-breakthroughs-amp-beyond monthly 0.5 2021-04-19 https://www.jesse-purewal.com/essays-2/ocular-overload monthly 0.5 2021-04-09 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1617981855885-C9VEO6NOXDUAOZHCVP1E/ocular-overload.jpg ESSAYS - Ocular Overload https://www.jesse-purewal.com/essays-2/three-dimensions-of-breakthrough-thought-leadership monthly 0.5 2021-04-09 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1616431522513-2F8T0GH18LUBVJC96RI2/BB_podcast-Qualtrics.jpg ESSAYS - Three Dimensions of Breakthrough Thought Leadership So, modern thought leadership came together with the celebration of breakthrough builders in the form of our company’s first-ever podcast, Breakthrough Builders. Why a podcast? Simple. It’s an incredibly fast-growing medium. The audience we want to reach enjoys podcasts, and listens to a lot of them. All of us got video fatigue during the pandemic - the demands on our eyes became incredibly taxing, but our ears had the appetite to keep listening. And our team could distribute a show on platforms like Apple, Spotify, Google, and the web, eliminating any friction in accessing and subscribing to the content. https://www.jesse-purewal.com/essays-2/the-art-of-analogy monthly 0.5 2021-03-15 https://www.jesse-purewal.com/essays-2/the-future-of-work-a-talent-segmentation monthly 0.5 2021-04-25 https://www.jesse-purewal.com/essays-2/the-invisible-race-to-fill-the-content-vacuum monthly 0.5 2021-02-23 https://www.jesse-purewal.com/essays-2/dear-gm-goodwill-wants-its-logo-back-maybe monthly 0.5 2021-01-15 https://www.jesse-purewal.com/essays-2/five-guests-five-takeaways monthly 0.5 2021-01-15 https://www.jesse-purewal.com/essays-2/title-of-the-essay-c5xwk monthly 0.5 2021-01-15 https://www.jesse-purewal.com/essays-2/category/5G monthly 0.5 https://www.jesse-purewal.com/essays-2/category/Article monthly 0.5 https://www.jesse-purewal.com/essays-2/category/Telco monthly 0.5 https://www.jesse-purewal.com/essays-2/category/Essay monthly 0.5 https://www.jesse-purewal.com/essays-2/tag/essay1 monthly 0.5 https://www.jesse-purewal.com/about daily 0.75 2025-09-11 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606846239853-VCNG53YS97I4Q7QF04NY/about-jesse-purewal-hero_left-wide.jpg About https://www.jesse-purewal.com/essays daily 0.75 2023-07-26 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1607113605123-RX1Y17BKBSTJ4GF9RWUK/purp_SML_block.jpg Essays https://www.jesse-purewal.com/connect daily 0.75 2021-09-13 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1606339788615-SD0QWG2XUY9HL9LUP3QP/purp_SML_block.jpg Connect https://www.jesse-purewal.com/newsletter daily 0.75 2021-09-18 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632155788577-BTM3VA8GABRS8VYX3VJD/image.jpg Newsletter archive https://www.jesse-purewal.com/newsletter/talent-brand-ftw monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/399e8797-5369-4acc-91cf-7a6ea354abbc/netflix_newsletter.jpg Newsletter archive - Talent Brand FTW Perhaps no employer has as clear, provocative, or productive of a talent brand as Netflix. Going back to its famous 129-slide presentation from 2009 entitled “Culture” in which the company The Keeper Test, ‘Brilliant Jerks,’ and the seemingly-audacious claim that “adequate performance gets a generous severance package,” Netflix has quietly grown from 1,800 to 9,400 employees and become the leading brand at the intersection of media, tech, and culture. Its talent brand may not be rainbows and sunshine, but it sure is attracting and retaining the builders, makers, and doers behind everything we stream and see. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002222812-OKQIJ9CBQB9BV5R1JVOW/purple-line.jpg Newsletter archive - Talent Brand FTW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/ba6e5400-b7eb-40c2-ba42-28ac46577dcb/slingshot_newsletter-web.jpg Newsletter archive - Talent Brand FTW Rarely have organizations been forced to tackle volatility in so many areas at once. But with the right approach, the gravity of the current situation is an opportunity – a slingshot to accelerate transformation and speed an organization’s course. The Slingshot Effect, a report from my friends and former colleagues at Prophet, lays out the shifts organizations need to make now. With the right processes, commitments, workforce, and mindsets, organizations can accelerate their transformations, build the flexibility to thrive on change, and develop the agility to respond to future shocks faster. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/37889d77-68fc-4335-9b39-10720195365e/bd-blazing-trail-podcast_web.jpg Newsletter archive - Talent Brand FTW Slack CEO and Co-founder Stewart Butterfield and PagerDuty Jennifer Tejada came out and basically said what we were all thinking – that if you’re not optimizing for Work Anywhere, you’re optimizing for FOMO. They cite personal experience and published data indicating that remote-work job posts are drawing more qualified interest than location-specific ones. The upshot? Companies that embrace and manage flexibility will be the ones that win. Check out their take from a few weeks ago at this year’s Dreamforce. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/adb1e002-80f5-4f9d-a53e-a9d56c0a1690/BB-cover.png Newsletter archive - Talent Brand FTW In today’s upended world of work, some questions have moved to the forefront: What does the future hold? How can People Leaders responsibly embrace change to move past old obstacles, inequities and biases? Few are better prepared to answer these questions than Stacia Garr of RedThread Research. I wanted to talk to Stacia on the Breakthrough Builders podcast because of her unwavering commitment to uncovering truth and turning data into compelling stories about employee experience. In her talk with me, Stacia shares how her love of history turned into a mission to improve peoples’ lives at work, discusses her most unexpected research findings, and provides a vision for New Work: where it should go, where it shouldn’t, and why moving work forward should be everyone’s concern. Check out the episode on Apple Podcasts, Spotify, or the web. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/8f204306-b48b-4cde-bc39-aca8f3a806cb/illustration.jpg Newsletter archive - Talent Brand FTW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002078637-F04ZDCX1S3NJBDKKUXSJ/purple-line.jpg Newsletter archive - Talent Brand FTW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002199279-V06PWVMJZLXAQ3OIB45B/purple-line.jpg Newsletter archive - Talent Brand FTW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/7d25f66d-635f-4c04-8514-a338075680df/TEx_FUTURE_Chorus3.jpeg Newsletter archive - Talent Brand FTW We’ve gotten to the point where it can be hard to unearth original reporting and storytelling on the Future of Work, but the November 5 episode of Vox’s Today Explained podcast (“OOO”) had me deeply engaged from minute 1. The sharpness of the points of view, the salience of the data, the delightfulness of the dialogue, and the interstitial music and audio that kept it going – all of it was a great listening experience and a revelatory, relevant point of view. Check it out on Spotify, or if you’re old-school, Apple’s got it too. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002033848-QULX47K1HVCWCBYMOPFX/purple-line.jpg Newsletter archive - Talent Brand FTW - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesse-purewal.com/newsletter/brand-in-m-and-a monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/a8166523-e0f4-4a12-af1d-5de31b799870/b161d957608193.60819f818823d.jpg Newsletter archive - Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/b7e8fa23-954f-45e8-ab95-2cf56142c506/fedex-kinkos5_newsletter.jpg Newsletter archive - Brand in M&A On the other hand, the FedEx acquisition of Kinko’s is a case study of Brand in M&A gone bad. After buying Kinko’s - the copy center and production store - for $2.4B in 2004, FedEx felt it needed to retain the name because of ostensible equity in the brand among high-value business customers. But it turned out that FedEx massively undervalued its own brand’s ability to stretch from package delivery into consumer retail operations, and the company ultimately paid nearly $1B for the right to finally drop the Kinko’s brand. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/f78a34d0-bd07-41ba-8cd7-5eabfc90418e/BB_cover_newsletter_web.png Newsletter archive - Brand in M&A My friend Brennan O’Donnell is an inveterate company and product builder who’s been on both sides of the table at M&A. Now a Partner at Frontline Ventures in Palo Alto, he was on the buy side of many important deals over his 9 years at Google in EMEA and was on the sell side when he helped drive Yammer’s acquisition by Microsoft. Brennan and I sat down for a conversation recently on the Breakthrough Builders Podcast to talk about his experiences and the ways in which brand influenced the courses and outcomes of deals. Check out the episode on Apple Podcasts, Spotify, or the web. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/b24465b9-d54b-4dae-b323-ce399a726414/apple-beats2_newsletter.jpg Newsletter archive - Brand in M&A One of the coolest acquisitions of the past 10 years has to be Apple’s $3B deal to buy Beats. It represented the coming together of two incredible organizations, the teaming up of several cultural icons in music, sports, and technology, and a complete reimagining of the way that inorganic growth can power incredible products and experiences. Here’s a take from Billy Steele at Engadget about the impact of the deal five years after it happened. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/a97b875b-667d-4623-b883-be57bef9be25/intuit-mailchimp_newsletter.jpg Newsletter archive - Brand in M&A One recent deal I’m particularly excited about is Intuit’s $12B acquisition last quarter of Mailchimp. This is probably one of the longest courtships I’ve read about in tech M&A, and I am bullish on both the prospects of the combined company and the potential for an incredible, integrated experience for its customers. Have a read of the perspective I put together on it. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/172fe0cc-440d-45b9-8bc1-b72ddab6a4b6/twilio-segment_newsletter.jpg Newsletter archive - Brand in M&A Want to know who’s nailing Brand in an M&A context in tech? Twilio. It acquired Segment, one of the leading Customer Data Platforms, in October 2020 for $3.2B. Now, just one year after the deal closed, the first fruits of the deal are on display: a new product called Twilio Engage, which moves Twilio beyond its communications stronghold into the marketing space. This kind of practical yet visionary approach is exactly the right template for other leaders to follow - acquire for capability to build the portfolio, manage demand risk by making the right brand decisions, and make sure the combined company is collaborating to drive innovation as rapidly as possible. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002033848-QULX47K1HVCWCBYMOPFX/purple-line.jpg Newsletter archive - Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002222812-OKQIJ9CBQB9BV5R1JVOW/purple-line.jpg Newsletter archive - Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002078637-F04ZDCX1S3NJBDKKUXSJ/purple-line.jpg Newsletter archive - Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002199279-V06PWVMJZLXAQ3OIB45B/purple-line.jpg Newsletter archive - Brand in M&A - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jesse-purewal.com/newsletter/building-with-purpose monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002033848-QULX47K1HVCWCBYMOPFX/purple-line.jpg Newsletter archive - Building with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716658324-4VGZAOTPK8HD3YDATX9P/Science-CX_newsletter.jpg Newsletter archive - Building with Purpose I sat down recently with Steve Pappas to share my view on building brands with purpose on his Science of CX Podcast. I spoke about how to build and grow a brand based on an authentic purpose, the importance of emotional connections, and why employees are actually the most important stakeholders in purpose-based brand building. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716579743-SOET6Z5X311SIYSMHA31/NYT_newsletter2.jpg Newsletter archive - Building with Purpose The pandemic taught or reminded many of us that there’s a better way to work, and that we should depend only on our jobs to discover and create what we value. I interpreted this recent opinion piece in the New York Times from Jonathan Malesic as a suggestion that brands are not here to impart us with purpose - they are here to serve us, sell to us, employ us, and be part of our lives, to the extent that their purpose resonates with our own. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002078637-F04ZDCX1S3NJBDKKUXSJ/purple-line.jpg Newsletter archive - Building with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002199279-V06PWVMJZLXAQ3OIB45B/purple-line.jpg Newsletter archive - Building with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716629639-OWZDUJNV1COBTBXMWUUY/prophet_newsletter.jpg Newsletter archive - Building with Purpose This piece from Prophet leaders Colette Lelchuck and Marisa Mulvihill is an optimistic perspective on thinking big with respect to brand purpose. “At Prophet,” the authors write, “we believe brands need, at their core, the shared human values that many global societies are striving toward in the 21st century: freedom, equality, solidarity, tolerance, respect for nature, and shared responsibility.” Very powerful and important. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002222812-OKQIJ9CBQB9BV5R1JVOW/purple-line.jpg Newsletter archive - Building with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716607801-P1OGWL3WPWTOBOAY44NV/master-session-newsletter.jpg Newsletter archive - Building with Purpose In this episode from Season Three of Qualtrics’ Master Sessions, I shared stories of companies like Starbucks, Nike, and Maxar Technologies who’ve successfully defined and lived by their brand purpose - and I laid out a roadmap for how all business leaders and brand builders can create and articulate their own. ️ https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632763263978-E99MX3BJXFYUMIQ5QPJF/38fa03101630665.5f22fc7dda9c3.jpg Newsletter archive - Building with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716550924-608Z1OHW5OSAQG7DPYM3/purpose_newsletter2.jpg Newsletter archive - Building with Purpose A new analysis from comms agency Porter Novelli indicates the primordial importance of communicating brand purpose. Subjects in this study turned out to judge brands based on Danny Kahneman’s “system one” thinking - automatic, intuitive, and unconscious - rather than the more analytical “system two” thinking. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632762918640-NM9541MA5FK8OOUOEGEM/BB_cover_newsletter_web.png Newsletter archive - Building with Purpose I have a deep admiration for the way that Atlassian CMO Robert Chatwani has blended bravery, creativity, and empathy to create impact by building inspiring, important things for the world. He and I talked on the Breakthrough Builders podcast about how his experiences with friends, family, and teams led him to discover his purpose, and about how he was willing to say “no” at a particular point in his career because there was a stronger “yes” calling to him. He also talks about the future of Marketing, the marketing organization, and how the role of the CMO will change over the next 5-10 years. Check out the episode on Apple Podcasts, Spotify, or the web. https://www.jesse-purewal.com/newsletter/brand-as-experience monthly 0.5 2021-10-25 https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002199279-V06PWVMJZLXAQ3OIB45B/purple-line.jpg Newsletter archive - Brand as Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632000847339-1F6HASG1P47VGGIRCLRQ/bose_newsletter3.jpg Newsletter archive - Brand as Experience Sometimes the conversation on equity and inclusion focuses more on gender, race, and background, and less on differential abilities. Bose has taken its audio innovation one huge step forward for those with hearing impairments with its SoundControl hearing aids, developed off the back of research revealing that millions of Americans avoided getting treatment for hearing problems because of the sheer complexity of the experience. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632716030672-C0ZXODLRHJKDE6EKU9AI/BB_cover_newsletter_web.png Newsletter archive - Brand as Experience I recently sat down with executive, author, entrepreneur, and investor Scott Belsky on the Breakthrough Builders podcast. Scott is the author of two incredible books on creativity, the founder of Behance, and the Chief Product Officer at Adobe. Scott and I had a wide-ranging conversation that spanned his views on the advancement of creative meritocracy, how to empower people to do the best work of their lives, Adobe’s brand portfolio and product culture, the future of NFTs, and a range of other wildly cool and relevant stuff. Check out the episode on Apple Podcasts, Spotify, or the web. And please subscribe to the show if you haven’t already. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632001064690-2QWUM7SDYYEUNUSIV1S1/capital-one_newsletter4.jpg Newsletter archive - Brand as Experience I knew that Capital One wondered what was in my wallet, but I hadn’t realized what was in their data centers: nothing. That’s right - the bank holding company famous for its incredible customer experience has gone 100% to the cloud on AWS. (Amazon’s take is here.) ☁️ https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1631998550241-3LCS6D4046DTY7J5Q0M6/delta_newsletter2.jpg Newsletter archive - Brand as Experience Delta Airlines is the first (and only, as of now!) US airline to automatically extend the status of its most frequent flyers through January of 2023. This is an absolutely incredible move that signals how deeply committed Delta is to its customers, their families, and their lives. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002522415-QBEVRKHDWDWBUVWJG9Q8/image.png Newsletter archive - Brand as Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002222812-OKQIJ9CBQB9BV5R1JVOW/purple-line.jpg Newsletter archive - Brand as Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1631998512322-N0Y71SI0FJHL0PIXGZQT/untold_newsletter2.jpg Newsletter archive - Brand as Experience Chapman Way and Maclain Way are co-creators and executive producers who tell the story-behind-the-story on Untold, a new sports documentary film on Netflix. As a Detroit sports fan, I was simultaneously appreciative of and embarrassed about the dark truths that were told in the story of Malice at the Palace. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002033848-QULX47K1HVCWCBYMOPFX/purple-line.jpg Newsletter archive - Brand as Experience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632000988396-209H5383ZOXZUUAQWPH2/dropbox_newsletter2.jpg Newsletter archive - Brand as Experience Dropbox, which recently announced a “virtual-first” approach to work, has completely reimagined and redesigned its office spaces as collaborative spaces called Dropbox Studios. https://images.squarespace-cdn.com/content/v1/5f8745bec7ff3867a23d86a5/1632002078637-F04ZDCX1S3NJBDKKUXSJ/purple-line.jpg Newsletter archive - Brand as Experience - Make it stand out Whatever it is, the way you tell your story online 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